Pair of yellow gold Rolex crown cufflinks with the text ‘Rolex Accessories'.

Rolex Submariner watch held in two hands with a visible ‘Certified Pre-Owned’ seal

Tudor Black Bay 58 watch with red bezel, red dial, and steel bracelet, on a red background with Tudor logo.

Woman wearing diamond rings and necklace, hand resting against her face.

Split image of Austin Butler posing beside a close-up of a watch with black dial and black strap

TAG Heuer watch with black dial and steel bracelet beside TAG Heuer logo and ‘DESIGNED TO WIN’ text.

Bremont Altitude Meteor watch centred on black background with Bremont logo on the right and collection name text on the left.

Close-up of Tissot watch with black leather strap on right, woman behind car wheel in background, Tissot logo on left.

Longines Spirit watch in centre with planes in background, Longines logo and motto on left, collection name on right.

Pair of yellow gold Rolex crown cufflinks with the text ‘Rolex Accessories'.

Rolex Submariner watch held in two hands with a visible ‘Certified Pre-Owned’ seal

Tudor Black Bay 58 watch with red bezel, red dial, and steel bracelet, on a red background with Tudor logo.

Woman wearing diamond rings and necklace, hand resting against her face.

Split image of Austin Butler posing beside a close-up of a watch with black dial and black strap

TAG Heuer watch with black dial and steel bracelet beside TAG Heuer logo and ‘DESIGNED TO WIN’ text.

Bremont Altitude Meteor watch centred on black background with Bremont logo on the right and collection name text on the left.

Close-up of Tissot watch with black leather strap on right, woman behind car wheel in background, Tissot logo on left.

Longines Spirit watch in centre with planes in background, Longines logo and motto on left, collection name on right.

Trusted Since 1886

At Brufords, we are proud to be Eastbourne's trusted jewellers since our founding in 1886. An independent, family-run business, we are proud to offer an exclusive choice of jewellery and watches, both in-store and online, and are committed to offering all customers an exceptional service.
Text reading ‘Clearance Sale up to 50% off, further selection available in-store’ in white on red background

Sale
Three Breitling watches lying on their sides, showing their straps and coloured dials.

Watches
Bride and groom looking into each other’s eyes and smiling, wearing jewellery.

Jewellery
Watchmaker examining a watch movement through a loupe.

Servicing and Repairs

Jewellery

Whether you're celebrating one of life's precious moments, marking a milestone, or simply showcasing your personal style, at Brufords, our jewellery collection is chosen with you in mind. From engagement rings, wedding rings, and bridal jewellery, to gold, diamond, and coloured gem-set pieces, our selection of jewellery is carefully chosen by our team of in-store jewellery experts, and includes some of the industry's best-loved jewellery brands.
Woman smiling, touching her ear, wearing diamond jewellery.

Brown & Newirth
Bride in wedding dress holding bouquet of pink roses, wearing diamond rings and bracelet.

Diamond by Appointment
Couple in black outfits wearing statement necklaces and earrings, FOPE logo at bottom centre.

FOPE
Gold bangle with turquoise end hanging from black bar, Gucci logo at top centre.

GUCCI
Woman in white trilby hat and white floral shirt wearing silver bracelets, rings, and necklaces.

ChloBo
Woman smiling, touching her ear, wearing diamond jewellery.

Brown & Newirth
Bride in wedding dress holding bouquet of pink roses, wearing diamond rings and bracelet.

Diamond by Appointment
Couple in black outfits wearing statement necklaces and earrings, FOPE logo at bottom centre.

FOPE
Gold bangle with turquoise end hanging from black bar, Gucci logo at top centre.

GUCCI
Woman in white trilby hat and white floral shirt wearing silver bracelets, rings, and necklaces.

ChloBo

Watches

Shop luxury watches at Brufords with our selection of men's and women's timepieces. Offering a range of Swiss watches from world-renowned watches including ROLEX, Breitling, Bremont, Longines, TAG Heuer, Tissot, and TUDOR, we're extremely proud of our long-standing relationships we hold with each of the brands we stock, and our collection features both classic and contemporary models.
Tudor Black Bay 58 watch with red bezel, red dial, and steel bracelet on a red background with Tudor logo.

TUDOR
Austin Butler with close-up of Breitling Navitimer watch with black leather strap and black dial, logo on left.

Breitling
TAG Heuer Carrera watch with black dial and steel bracelet, logo and ‘DESIGNED TO WIN’ text above.

TAG Heuer
Bremont Altitude watch with black dial and steel bracelet, logo centred beneath the watch.

Bremont
Longines Spirit watch with planes in background, logo and collection name on right.

Longines
Tissot SRV rose gold-tone watch on black leather strap, logo and collection name on left

Tissot
Man wearing a brown shirt looking at the camera and wearing a Boss watch and jewellery, with the Boss logo on the right.

BOSS Watches
Gucci watch with steel bracelet and gold bezel hanging from black bar, logo above.

GUCCI
Seiko watch with blue bezel and steel bracelet against sea and sand background, logo on right with ‘60th Anniversary’ above.

Seiko
Tudor Black Bay 58 watch with red bezel, red dial, and steel bracelet on a red background with Tudor logo.

TUDOR
Austin Butler with close-up of Breitling Navitimer watch with black leather strap and black dial, logo on left.

Breitling
TAG Heuer Carrera watch with black dial and steel bracelet, logo and ‘DESIGNED TO WIN’ text above.

TAG Heuer
Bremont Altitude watch with black dial and steel bracelet, logo centred beneath the watch.

Bremont
Longines Spirit watch with planes in background, logo and collection name on right.

Longines
Tissot SRV rose gold-tone watch on black leather strap, logo and collection name on left

Tissot
Man wearing a brown shirt looking at the camera and wearing a Boss watch and jewellery, with the Boss logo on the right.

BOSS Watches
Gucci watch with steel bracelet and gold bezel hanging from black bar, logo above.

GUCCI
Seiko watch with blue bezel and steel bracelet against sea and sand background, logo on right with ‘60th Anniversary’ above.

Seiko

Servicing and Repairs

At Brufords, we are committed to providing you with a first-class aftersales experience.

Our comprehensive range of services includes watch servicing and repairs, jewellery alterations, valuations, and gold buying, and our dedicated team of aftersales specialists are here here to ensure your treasured items receive the utmost care and attention. With our years of experience and passion for craftsmanship, you can trust us to ensure your watches and jewellery remain will cherished for generations to come.

More Information

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Our History

From humble beginnings to one of Eastbourne's oldest businesses, discover our heritage and our plans for the future.

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Visit Us In-Store at The Beacon

We are open Monday to Saturday, 9.30am to 5.00pm, and Sunday, 10.30am to 4.00pm (excludes Bank Holidays)